Ads on Spec

Virgin Voyages

Concept 1: "Missing that"
Idea: A quality vacation makes you forget the mundanity of your ordinary life.
Insight: Subway riders will be experiencing the long commutes, the stressful corporate messages, and the mediocre lunches and be looking for an escape.

Swimply

Concept 1: Privacy
Idea: What sets Swimply apart from ResortPass is the number and variety of pools that come up on their search filters.

Concept 2: I hate people
Idea: The difference between Swimply and ResortPass is the privacy; hotels and resort pools inevitably have other poolgoers.
Insight: Public transit commuters will be tired of crowds and being around other people, especially on a muggy summer day.

AirTags

Concept 1: “You could lose your mind. But never your keys.”
Idea: Never losing your keys or your TV remote is a bright side in and of itself.

Concept 2: Eye Spy
Idea: AirTags can be pinged and tracked with your phone.
Insight: Eye-catching visual puzzles are a fun distraction for public transit commuters.

Concept 3: Track everything
Idea: AirTags can be attached to all kinds of valuable objects.